ADIDAS + MACY’S
This centerpiece column and film was created for the launch of Adidas new global store design, inside the iconic New York City Macy's. Adidas and Happy Lucky design agency reached out to me to help create the connection between sport, street culture and NYC. Adidas athletes featured Von Miller, Paul Pogba and Kristaps Porziņģis. The column is now a permanent installation in Macy's. I also wrote and co-directed the promotional video.
