In the summer of 2017 I was contacted by Adidas to help launch their new global store design, at the iconic Macy's shopping store. Adidas wanted to create a connection between sport, street culture and NYC. I created the centerpiece column murals for 3 of Adidas athletes Von Miller, Paul Pogba and Kristaps Porziņģis. The murals are now a permanent installation in Macy's. I also wrote and co-directed this promotional manifesto video.
After the success of the Macy's mural installation, Adidas created another pop-up space, to launch the opening of the Adidas Creators Lounge. I created a mural wall, constructed using a grid made from 81 unique, hand-embellished t-shirts. I was also commissioned to make 9 pairs of the first ever, wheat-pasted Adidas Superstar sneakers. During the event, Macy's shoppers entered a raffle to win one of the 81 t-shirts and 9 sneakers.
